Tuesday, 13 July 2021

On This Day In 1923: The Hollywoodland Sign Is Officially Erected



On This Day in 1923, "Hollywoodland" was erected in the hills of Hollywood, California.⁣

The purpose of the sign was to advertise the name of a new segregated housing development. The sign cost $21,000 to make equivalent to $320,000 in 2019.⁣

It was only intended to reside in the hill until 1925 but with the rise of American film and its attractions, the sign became an international symbol and was left there.⁣

The last four letters were dropped in 1949 leaving it to read as "Hollywood".⁣

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