Thursday, 22 July 2021

Music Throwback: "Virtual Insanity" - Jamiroquai

Virtual Insanity - Wikipedia

Jamiroquai's Travelling Without Moving went triple platinum in the UK.

(c) Wikipedia

  



"Futures made of virtual insanity now
Always seem to, be governed by this love we have
For useless, twisting, our new technology
Oh, now there is no sound for we all live underground."

Jamiroquai sent the world a message about the use of technology in 1996 with hit single "Virtual Insanity".

This was roughly a decade before Facebook, Twitter and the release of the iPhone. One could believe that co-writers of the song, Jay Kay and Toby Smith (RIP) would be a little more worried now.

The British funk-pop band released it as their second single from their 3rd album, Travelling Without Moving. While the content of the song was about the future of the digital world, the music video embraced that concept to a great degree and was recognized for doing so. As it was directed by Jonathan Glazer, it later recieved 10 nominations at the MTV Video Music Awards and took home 4 trophies including Best Video of the Year.

At the 1998 Grammy Awards, Jamiroquai won the award for Best Pop Performance by a Duo or Group with Vocals.





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