Def Jam Africa launched in May of this year.
(c) Def Jam
After launching Def Jam Africa in May 2020, Universal has announced the expansion of African operations into 3 more countries: Cote d'Ivoire, Cameroon and Senegal.
Frank Kacou of Universal said, "There is a wealth of domestic hip hop talent here and in the surrounding countries that has the potential to transcend language and geographical boundaries to appeal to audiences throughout Africa, France and beyond. I look forward to working alongside [my UMG colleagues] to expand our community of artists across the continent, and to help elevate hip-hop from Africa to new heights”.
With offices already in Lagos, Nigeria and Johannesburg, South Africa, the expansion is intended to appeal to the three French speaking countries, France and beyond.
In the United States, Jeff Harleston, the interim CEO of Def Jam Recordings, said “The reaction to the recent launch of Def Jam Africa showed the weight and respect that the Def Jam name and brand carries globally. We are excited to welcome these new markets to the Def Jam family. It provides an important opportunity for audiences worldwide to discover the incredibly talented hip hop artists emerging throughout the [African] continent”.
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